The problem
A major website redesign was stalled for months on open business questions, not technical ones.
What I did
- Researched the options. Laid out the real choices the business was stuck between.
- Made them tangible. Used AI to build a working prototype that let executives see the choices instead of debating them.
Let people react to something instead of a slide.
What changed
- The decision moved and the critical path opened.
- Prototyping became how my teams test ideas with stakeholders, including an AI sales agent built on our CRM.
In my words
Give people something to react to, not a slide.