The problem
Slow marketing pages were costing us leads.
What I did
- Rebuilt on a modern stack. Led the rebuild of our paid-search landing pages in React and Gatsby.
- Optimized speed and layout. Page-speed and layout optimizations on the paid-search landing pages.
What changed
- Pages loaded 5x faster.
- Conversion rose sharply, and the cost per lead dropped.
In my words
Speed is a feature.