The problem
A 60-person creative agency lacked clear ownership and scale.
What I did
- Restructured around accountability. Reorganized the agency around clear ownership.
- Built the reporting it ran on. Including the KPI dashboard the company invoiced from.
- Ran an agency inside the agency. A 10-person team of its own.
What changed
- Quarterly revenue rose more than 20%.
In my words
Clear ownership scales; good intentions don't.